Understanding Who Your Core Audiences Are
Knowing who buys your product and service is important because without knowing who they are, you would only assume what it is they need from your product or service. Identifying who they are means that you’re not only focused on the numbers (how many and how much) but knowing them more intimately.
No one will buy a product if they don’t want it or believe they don’t need it. As a business, you won’t be able to convince your customers to want or buy your product if you don’t understand your buyers.
When it comes to knowing your buyers intimately, it means that you understand their inner motivations and how what your Business offers fits into their lives. Now this is where it gets tricky, people’s motivations are consistently changing and shifting.
Why they need what your business offers today can completely change tomorrow. Keep your eyes on the market and maintain intimacy. Be sure to keep checking the pulse of your relationship status with them. Understanding this concept helps drive lasting change.
The more you know about your buyers, the more effective your sales and marketing efforts will be. It’s well worth making the effort to find out: who they are, what they buy and why they buy it. You can conduct your own market research; you can also learn a great deal about your buyers by talking to them.
Asking them why they’re buying or not buying, what they may want to buy in the future and asking what other needs they have can give a valuable picture of what’s important to them