There are new trends, products, business practices and programs constantly emerging in the business world. Staying relevant takes work and the willingness to constantly evolve just like the business climate around you. To remain sustainable and relevant in this changing market place, it’s important you have a strategy for not only growing your business in […]
Business Consulting and Marketing Agency, Marketplace Innovation Africa, has called for Brands to adopt the Concept of Authentic Conversations with their Audiences. This call, it made at its just concluded Masterclass at the week-long 2020 Social Media Week Lagos event. The Masterclass titled ‘Marketplace Alchemy: Driving Authentic Conversations Between People and Brands’, facilitated by Anurika […]
It is said that change is inevitable, and every business existing today has a lot to benefit from not remaining as they are. To understand the ‘why’ we need to understand the ‘what’. So, what exactly is business transformation? Business transformation is about making significant changes within a business. These significant changes can be around […]
Knowing who buys your product and service is important because without knowing who they are, you would only assume what it is they need from your product or service. Identifying who they are means that you’re not only focused on the numbers (how many and how much) but knowing them more intimately. No one will […]
Marketplace Innovation Africa, a leading Business Improvement Practice, has joined other African business leaders to advocate for business retail solutions within the context of the African consumers at the just concluded maiden edition of the Global Africa Forum on Communications (GAFCOMM) Speak for Africa Conference held at the Kigali Convention Centre, Rwanda from August 21 – […]